I create content people choose to spend time with, and empower teams to keep raising the bar.

I’m Holly Hunt, a journalist-turned-content leader who pairs editorial judgment with performance strategy to grow audiences, authority, and business impact.

Over the past decade, I’ve built content programs and led global teams at fast-paced B2B SaaS startups. My work sits at the intersection of editorial strategy, audience insight, brand authority, and measurable growth.

I create clear systems that help creative people move quickly without flattening the ideas. I use data to sharpen judgment and AI to accelerate execution. I’m known for empathetic, people-first leadership that empowers teams to hit ambitious goals.

Want to work together? Let’s connect!

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Resume

Results at a glance

20x

Organic audience growth

50K to 1M monthly visitors

136%

Increase in organic clicks

Across the Ceipal domain

25+

Global team members led

Writers, editors, marketers & managers

25%

Newsletter subscriber growth

In one year

Startegic initiatives

Built an organic growth engine from the ground up.

Built the team, editorial system, and search strategy that transformed G2’s blog from an emerging channel into a category-leading destination.
Result: 50K → 1M monthly visitors in one year
View G2’s Learn Hub
Turned thought leadership into an owned audience.

Created a second content program centered on distinctive thought leadership, industry news, and exclusive original data instead of search volume alone.
Result: +25% newsletter subscribers | +15% non-organic traffic
Explore Industry Insights
Launched research reports to earn attention and authority.

Built Ceipal’s flagship research program and connected each report to editorial, campaign, event, and AI-search opportunities across the buyer journey.
Result: 500+ downloads | 0 → 300+ AI citations
View a research report

Work samples

I’m a player-coach by instinct: setting the editorial direction, helping writers do their best work, and stepping in to write the pieces where the point of view matters most.

CoreWeave's IPO: What It Means for the AI Market →

Thought leadership

The Rise of AI Agents →

Executive Ghostwriting

The Agony of Alzheimer’s →

Journalism

Available upon request
Available open request

Additional samples

Testimonials

"Holly is the kind of colleague every team wants."

Whether facing tight deadlines or last-minute changes, Holly stays calm.She's positive, friendly, and upbeat. Holly led her team with the same care she brought to her own work, always making sure priorities were clear and her team had what they needed to succeed. When we entered an entirely new market, she took full ownership of the content strategy and grew organic traffic there by 60 percent, staying ahead of how audiences and AI tools discover content today. I recommend her without reservation for any content leadership role.
-Steve Vitorrioso, Sr. Director of Marketing, Ceipal
"Beyond being an excellent writer, editor, and content strategist, Holly is a wonderful leader and teammate. "

As our lead for thought leadership and editorial content, Holly proactively identified challenges and brainstormed solutions, always backed up her recommendations with data and research, and was constantly testing new ideas. Any organization would be lucky to have Holly on their team. She’s a dependable and diligent employee who leads with empathy and contributes to a company’s culture.

-Jenny Gardynski, Sr. Director of Content & Communications, G2
"Every day working for Holly felt like a masterclass in content strategy and people-first leadership."

I reported directly to Holly for 3.5 years, and I can honestly say I wouldn’t be half the marketer (or manager) I am today without her leadership. What makes Holly an incredible leader is how deeply she listens and how genuinely she invests in your growth. Holly gave us the space to experiment, to fail safely, and to keep learning. You don’t have to ask Holly to support you, she just does it. That’s who she is.

-Brittany King, Senior Content Manager, Gravyty (ex G2)
"What sets Holly apart is that she doesn’t just manage teams, she empowers people to grow into tomorrow’s leaders."

I reported directly to Holly and worked closely with her across multiple product lines, geographies, and Agentic AI initiatives. She is an exceptional leader who brings clarity, strategic thinking, and calm execution to everything she does. Her ability to craft content that resonates with buyers while staying ahead of how generative AI platforms discover and surface information is truly impressive.
-Akshay Divate, Product Marketing Manager, Ceipal
"Holly's a leader people trust and want to follow."

I had the privilege of working with Holly for over four years, and I got to see firsthand what a great leader she is. As our Content Marketing Director, she was always hands-on with ideation and planning, while also making it a priority to connect with each team member and understand what motivates them. Holly leads with kindness and purpose. Holly is also an expert strategist and creative thinker. She’s never afraid to roll up her sleeves and be right there in the brainstorming sessions, collaborating to find new angles and ideas.

-Alexandra Vazquez, Content Marketing Manager, Limble (ex G2)